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acquaintance
Reviews
What clients say
Virtual Arena
I worked with Liliya on the Chocotopia project, and the impact was clear from the very beginning. One of the first things she helped us with was fixing and clarifying our tracking, which finally gave us data we could trust. From there, she focused on optimizing ROAS in a way that made sense for the business — prioritizing real profitability.
dMavens
It was a pleasure working with Liliya. As Head of our User Acquisiton department she has established a solid foundation for our media buying team and its performance letting us be more versatile, efficient, and ready for new challenges.
If you ever have a chance to work with Liliya, you can be sure that the project is in the good hands. Her attention to details, ability to set right priorities, and excellent team management skills guarantee that.
BraBraBra
Professional and Reliable Partner. I had the opportunity to work with Liliya on marketing strategy improvements for my business. She conducted a thorough analysis, provided clear and well-structured recommendations, and demonstrated a deep understanding of my goals and needs. All deliverables were prepared on time and with great attention to detail.
Fittra
Liliya has been managing our Google Ads and Meta campaigns for over two years in a high-end renovation niche.
By improving our offer and website recommendations alongside paid ads, she helped increase conversion rates and significantly reduce CPL — while focusing on qualified leads, not just traffic.
• Risk-free • No commitment • No sales pressure
Acquaintance
About me
Google Ads instructor for business owners at Step IT Academy (Czech Republic)
Certified in Search, Shopping, Performance Max, Display, Video, GA4 & GTM
Google Partner
Ex-Head of Paid Marketing
at agencies managing client budgets $400k+/month
Over $1.5M in Ad spend managed 6+ Years in Hands-on Paid Ads experience and marketing strategies
Starting from Business Offers + CRO improvement till paid campaigns scaling
I typically work with business owner and CMO spending $10k–$65k+ a month, who are frustrated with:
low or inconsistent ROAS
high CPA and wasted spend
poor Performance Max setups
unreliable tracking
agencies focused on vanity metrics instead of profit
Proof
case studies + before/after
DTC Fashion Brand: 5 months
E-commerce
$44.2K
Revenue
(+88%)
$101.5K
Offer building
ROAS
0.85
(+171%)
2.30
POAS tracking
+82%
Purchases
-62%
CPA
+60%
CVR
SaaS / Lead Gen: 2 months
Tracking rebuild
5
Leads
(+720%)
41
Search themes
$2,600
CPL
(-78%)
$558
Landing page mockups
2
MQLs
15
CPA
1
6
Ecommerce + local business: 3 months
Multi-channel awareness
Revenue
Offline lift
Ad spend
94.7K CZK
189.2K CZK
Revenue
Google + Meta
Channel Mix
Offline lift
Outcome
(even with good products)
What’s typically breaking performance
Structure & Targeting Leaks
Campaign architecture that can’t scale, generic setups, and mismatched intent.
High CPA / low ROAS symptoms
“Plateau” after initial wins
PMax misalignment
Tracking Blind Spots
Decisions made without clean conversion signals (and no profit lens).
High CPA / low ROAS symptoms
“Plateau” after initial wins
PMax misalignment
Offer & Landing Page Disconnect
Ads drive clicks, but messaging and pages don’t convert at the same rate.
High CPA / low ROAS symptoms
“Plateau” after initial wins
PMax misalignment
What you get in the free audit
Account Walkthrough
Key leaks, wasted spend, and priority fixes (structure, search themes, negatives, PMax signals).
CRO & Tracking
Conversion bottlenecks, tracking gaps, and profit-focused measurement recommendations.
Offer + Message Alignment
Where ads are mismatched to buyer intent and how to reposition the offer for paid traffic.
FAQ
Book your
free personal audit
Actionable even if we don’t work together. No obligation.
5/5
(trusted by 50+ brands)