This is not a sales pitch call. We start with a short call to understand your situation and do a high-level, real-time account overview together. After that, I prepare a comprehensive audit document over 5–7 days with clear, actionable recommendations. If there’s a strong fit, we can discuss next steps. If not, you still walk away with a roadmap you can use internally or with another team. There is no obligation to work together.

You receive a structured audit document with 25+ personalized insights and recommendations, typically covering: • Google Ads account structure & targeting issues • Search, Shopping & Performance Max alignment • Wasted spend & scaling blockers • Conversion tracking & measurement gaps • Offer positioning for paid traffic • Website & landing page CRO recommendations • Clear priorities: what to fix first vs later This is not a generic checklist — it’s tailored to your account and business model.

• Initial call: short call + live account overview • Audit preparation: typically 5–7 business days • Delivery: structured document + walkthrough (if needed) This timeline ensures the audit is thorough, not rushed.

We’ll confirm this on the initial call, but usually: • Read-only access to Google Ads • Optional: GA4 / GTM (if tracking is part of the issue) If access isn’t possible yet, we can still start with a limited review and strategic direction.

Then you still win. In that case, the audit focuses on: • validation (what not to change) • incremental gains • CRO and offer improvements • scaling readiness & guardrails If nothing meaningful can be improved, I’ll tell you that honestly.

Google Ads is the core, but not the only lens. Depending on your setup, the audit may also cover: • Meta Ads alignment (for demand capture/support) • Offer positioning for paid traffic • Landing page structure & CRO • Tracking and attribution logic Ads don’t work in isolation — and neither does this audit.

Because ads don’t convert — systems do. In many accounts: • the traffic is fine • the offer is weak • the page doesn’t answer buyer objections Improving the offer or page often reduces CPA faster than tweaking bids or keywords.

Yes — and clients regularly tell me it would be worth more. The value comes from: • senior-level analysis • cross-platform thinking • CRO + offer insights most PPCs ignore • clear prioritization (what actually moves the needle) It’s free because it’s the best way to see if we should work together.

1. You book a time in the calendar 2. We do a short call + live overview 3. I prepare your audit (5–7 days) 4. You receive clear, actionable recommendations 5. You decide what to do next — no pressure